After having announced the initiatives undertaken abroad in recent months, in today's article we would like to report on the company's development and news in international markets. Intercom Chemicals in fact continues to strengthen its presence outside Italy with valuable projects in two strategic markets: Turkey and China. Although these are two very different initiatives, both countries are at the heart of the company's expansion and development strategy, with the aim of consolidating and expanding its position in key sectors such as abrasives and friction.
Turkey: returning to the market with an established commercial presence
In Turkey, Intercom Chemicals has embarked on a path of re-launch, returning to the market with an active commercial network and a team of local agents who, aware of the specific needs of the area, propose the company's solutions on this market, with the usual peculiarity of being able to refine and customise the chemical formulations offered. This choice reflects Intercom's commitment to strengthening the brand and reliability of its products in a country that represents one of the main emerging economies as well as a privileged link with other markets, such as the Middle East.
Particularly in the abrasives and friction sectors, which are also showing a growing demand for innovative, certified and quality solutions in these areas.
China: expansion and new opportunities with Joint Venture
China, for its part, represents an even bigger challenge. Intercom Chemicals has in fact set up a Joint Venture and a new local production line, allowing the company to be even closer and stronger in the Chinese market. The main objective in this region is to replicate the successful model that Intercom Chemicals has achieved in Europe and Italy, where it is recognised for the reliability and quality of its products.
In China, the company also aims to consolidate its position in the abrasives and friction sector, with the goal of becoming a reference point for local companies. The expansion of production and the localisation of operations in China allow Intercom to respond more quickly to the needs of an area that is constantly evolving, with a production offer that only satisfies domestic markets.
Clear goals: development, innovation and constant presence
For both markets, Intercom Chemicals' goals are clear. In Turkey, the company is aiming at a constant presence and an increase in market share, strengthening the offer in the sectors of abrasives and friction in particular, while keeping open as always the possibility of creating ad hoc formulations based on customer needs. The company's mission is to increase brand recognition by promoting increasingly innovative and high quality solutions.
In China, the goal is even more ambitious but within reach: replicate the success of the products on the domestic and European markets, adapting them to the specific needs of the Chinese market. Thanks to our Intercom Advanced Chemical Materials (Shanghai) Co., Ltd. the company is now in a privileged position to expand its presence and increase market penetration, always with a focus on recognised quality and reliability.